Now, let me give you a little background. Before Francine and I started Awoo, we met while working as designers for a company that designed and manufactured accessories for a wide range of retailers including (you guessed it) Target. We credit Target with much of our growth as designers and our understanding of how ethical manufacturing practices could be implemented on a large scale. Because of this we knew we wanted to work with Target when we finally launched Awoo.
Last year, we applied and were accepted into Target's TakeOff Accelerator program for the pet category. And let me tell you, it was a game-changer! We were part of a group of amazing and supportive entrepreneurs, and we learned so much about growing our business and what it would take to launch a small brand at a mass market level.
Thanks to the TakeOff program, we were able to meet with Target's pet category buyers, (picture a Shark Tank like pitch but without the over exaggerated enthusiasm) which led to this amazing opportunity.
Our goal has always been to make eco-friendly pet products accessible to all. And this partnership with Target brings us even closer to achieving that. We are so grateful for your support and contributions that made this exclusive launch possible!
Mallory & Francine